missionmetallica.com Enables Fans to Experience the Band's Upcoming Album Before It's Done via Exclusive Content All Summer Long!
BURBANK, CA--(Marketwire - May 27, 2008) - In what promises to be an exciting and innovative interactive experience for fans of Metallica, the band has announced it will launch a brand-new website, Mission Metallica (www.missionmetallica.com), which offers users a unique, ground-breaking look-in on the making of Metallica's upcoming ninth studio album, which the band began recording last year with producer Rick Rubin.
Rather than wait until the album's fall release date, fans will be able to access a special-edition version of the album before it comes out by joining missionmetallica.com. Set to launch on May 27th, the website will feature a treasure trove of exclusive content, including the low-down from the band members themselves about their progress in the studio via fly-on-the-wall video footage, audio of riffs and excerpts of new songs, exclusive new and never-before-seen archival photos from the studio, plus the chance to win tickets and meet-and-greet passes to Metallica's live concert events this summer. All of this content is absolutely free.
And if that free content isn't enough, fans can also join Mission: Metallica Platinum, which gains users access, high-quality digital album downloads delivered at midnight on release date, the physical album CD, plus complete downloads of classic live shows, exceedingly more fly-on-the-wall studio footage, loads of additional photos, and ringtones of riffs from the new album. In addition, Platinum members will be able to enter exclusive contests with the chance to win airfare, hotel, concert tickets, and meet-and-greet passes to Metallica's headlining performances at this year's Bonnaroo Music & Arts Festival, Ozzfest, and the U.K.'s Reading Festival, as well as a special album listening party at the band's Northern California headquarters.
Access to missionmetallica.com will begin on May 27th. The album + web content packages will be made available in the following six configurations:
-- MISSION: METALLICA. Includes fly-on-the-wall footage, riffs and
excerpts, new and archival photos, unique live tracks, audio and video blog
postings, plus the chance to win concert tickets and backstage passes.
Cost: FREE.
-- HIGH-QUALITY DIGITAL ALBUM DOWNLOAD. Package includes a digital
version of the album at 320 KBIT/S, which is a better sound quality than
what is available through most digital retailers. Users can pre-order the
album download, delivered at midnight on street date. Cost: $11.99.
-- PHYSICAL CD + HIGH-QUALITY DIGITAL ALBUM DOWNLOAD. Package includes
the physical CD, plus shipping, as well as the high-quality, 320 KBIT/S
digital version of the album. Users can pre-order the album digital
download, delivered at midnight on street date. Cost: $19.99.
-- HIGH-QUALITY DIGITAL ALBUM DOWNLOAD + MISSION: METALLICA PLATINUM.
Package includes high-quality, 320 KBIT/S digital version of the album,
delivered at midnight on street date, plus Platinum Mission: Metallica
Experience. Cost: $24.99.
-- PHYSICAL CD, HIGH-QUALITY DIGITAL ALBUM DOWNLOAD + MISSION: METALLICA
PLATINUM. Packageincludesthe physical CD, plus shipping, high-quality,
320 KBIT/S digital version of the album, delivered at midnight on street
date, plus Platinum Mission: Metallica Experience. Cost: $32.99.
-- LIMITED EDITION: FIVE VINYL LP BOXED SET, PHYSICAL CD, HIGH-QUALITY
DIGITAL ALBUM DOWNLOAD, LITHOGRAPH + MISSION: METALLICA PLATINUM. Limited-
edition package includes a boxed set of five LP's, each pressed on 180gram, 45 rpm vinyl, with five individual sleeves, the physical CD, the high-quality, 320 KBIT/S digital version of the album delivered at midnight on street date, a Mission: Metallica lithograph, the Platinum Mission:
Metallica Experience, plus all shipping included. Cost: $124.99.
The album, whose title will be announced on missionmetallica.com, will be released by Warner Bros. Records this fall. It is Metallica's first studio album since 2003's multi-platinum "St. Anger," which hit No. 1 in 30 countries and has sold nearly six million copies worldwide. Formed in Los Angeles in 1981 by drummer Lars Ulrich and rhythm guitarist and vocalist James Hetfield, Metallica has become one of the most influential and commercially successful rock bands in history, having sold nearly 100 million albums worldwide and playing to millions of fans the world over. They have garnered numerous awards and accolades, including seven Grammy Awards, two American Music Awards, and three MTV Video Music Awards. In addition, their 1991 album, "Metallica" has been awarded the prestigious "Diamond Award" from the Recording Industry Association of America, given to those albums with U.S. sales of 10 million or more.
www.metallica.com
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