Vinyl Collective News

Help Invest in Vinyl Collective/Suburban Home’s Future

from Virgil Dickerson

Truth be told, 2009 has been a tough year for our small, independent business. I guess every business in America can say the same thing. Instead of scaling things back and burying our heads in the dirt, we have figured out ways to take our business to the next level and make moves that will not only ensure we are around for another 14 years but position ourselves in a manner to help every small band and label help find their releases homes around the world.

This isn’t the first time we have found ourselves in a tough situation and as such, we have constantly evolved what we do at Suburban Home/Vinyl Collective to make things work. How else have we found a way to have been around for 14 years? We are developing a number of new projects that will ensure Vinyl Collective and Suburban Home a long future, but we could use your help in the short term. For a quick word on these projects, we are currently working on:

1. Our equivalent to CD Baby where we help every small band and label out with International distribution. We will soon be in a position to help artists who have a demand for their releases find distribution all over the world (U.S., Canada, Europe, Australia, and Japan). We are working out the kinks and getting all of our ducks in a row, but this could be one of the biggest deals in independent music (no exaggeration).

2. Digital Retail Store in the Vinyl Collective store. Our buddy Robb from Limbeck has developed tools that will allow us to sell digital albums in our online store. We plan to launch the store this week and will be offering Flac as well as MP3 Albums at a much lower price than Itunes/Amazon. Expect a huge announcement this week.

3. The Mary Kay / Pampered Chef Pyramid Scheme at Vinyl Collective – I jokingly call it a pyramid scheme as this idea was inspired by Mary Kay and Pampered Chef where people help sell Vinyl Collective/Suburban Home titles in their community to make extra money. It won’t be a scheme though. Do you remember when distros would set up at shows? We want to see this again and will soon be calling upon people all over the world to help us sell our records as well as non-exclusive releases. Can you imagine having 50 to 100 Vinyl Collective representatives selling our records and those of the small labels we buy from? It could revolutionize and uplift our small scene. Sam from Goodcore and I are bouncing ideas off each other to make this work.

4. Used Vinyl Sales in the VC store – this project was put on the back burner for a little while, but we will soon be launching this. The integration of Google Docs into the VC site will help make this run very smoothly.

We need your help. We have come up with a number of ways you can help. Understand that we would love to figure out an easy way to offer stock in Vinyl Collective/Suburban Home so that our friends through music could also be part owners in VC/SH making Vinyl Collective a true Collective. Because of all the red tape involved with the SEC, we are not ready to make that plunge just yet (but maybe sometime in the future). We did, however, come up with a bunch of ways to help us out while helping yourself out:

Vinyl Collective For Life - for $1,000, you will receive every piece of vinyl that we release for as long as we exist. The 10 people who take advantage of this will receive the rarest variant of every 7″, 10″, LP, double LP, and/or boxset we release from here on out. These 10 people will also automatically receive one year’s membership to the VCCC (more on this later) and be enrolled in Suburban Home for Life (more on this later).

Suburban Home For Life – for $100, you will receive every digital release we put out for as long as we are a record label. We tend to release 10 to 12 albums a year so if you think about it, this could pay for itself in one year considering albums cost $10 on Itunes.

Under the Influence subscriptions – I said in the past that I really didn’t want to offer subscriptions of the Under the Influence series as it is a pain in the ass to keep up with, but the more we thought about it, we figured out an organized way to implement this. We will offer 100 subscriptions of the rarest color of volumes 15 through 24 (picked these volumes since we sold subscriptions of 5 through 14 previously).

Vinyl Collective Club Card (the VCCC) – Kind of like how a Costco or Sam’s Club membership works, you become a member of the club which entitles you to special pricing and offers. For $75 per year, you will become a member which entitles you to a VCCC Card, a unique coupon code entitling you to 10 percent off of every order for one year, and special offers for only VCCC members. If you don’t spend over $750 in a calendar year (amount to make the $75 VCCC pay for itself), we will give you a gift certificate for the difference so this will pay for itself no matter what.

I Celebrate Their Entire Catalog Sale (CDs/T-shirt) – We have offered this deal for quite a while but for those of you who prefer their music on CD, you get every in stock CD that Suburban Home has released, an I Celebrate Their Entire Catalog T-shirt, and our next 10 CD releases mailed to you over the course of the next year.

1 of every record we currently carry (a Raffle) – Enter to win 1 copy of every single 7″, 10″, LP, and double LP we carry at Vinyl Collective. This is between 3,000 and 4,000 records valued at between $40,000 to $60,000 depending on the number of records we have in inventory at the time, we select a winner. Instantly have one of the biggest record collections around. We will set up a Kickstarter project as we will need to reach a certain threshold in order to make this work. $3 is the cost of a raffle ticket.

We are hoping to raise over $100,000 to cover some debt, to help us launch these new projects, and to hire a full time music buyer for Vinyl Collective. There comes a time when most small businesses need help to get to that next level. That is where we are right now, but I assure you that this will not only help us, but it will help everyone around us as it is our goal to help the independent music community any way we possibly can.

I feel as though I was put on this Earth as an Independent Music Evangelist. It is hard-wired into my DNA and I cannot imagine doing anything else. I would appreciate your support in helping our little company raise these funds. Please pass this onto others, please post this on your blog or on your Facebook/Myspace pages.

Thanks for your consideration and support of what we do. Your friend through music, Virgil Dickerson

VISIT www.vinylcollective.com AND SHOW YOUR SUPPORT!