Friday, September 19, 2008

Insound vinyl sales charging upward

Posted by peter

Want more evidence that vinyl is making a comeback? Look no further than to the online music retailer Insound.

The company's vinyl record sales have shot up in recent years.

"Oh, God, then it was tiny," says Insound president/founder Matt Wishnow. "When we first started, I mean, when we first started, the first six months, it was less than 5 percent. I would say even until as recently as two years ago, it was 15 to 20 percent. But, then about two years ago, maybe three years ago, when iTunes started really exploding, it was interesting. CDs started declining, but vinyl started growing at a much faster rate even than CDs were declining. So, it wasn't just about people not buying CDs and turning to vinyl; it was more that CDs were becoming less relevant. But, that as digital music became sort of the standard, that avid music fans were saying, 'You know what? The more people buy digital music, the more I kind of want to really celebrate music through vinyl.' So, it climbed from over 20 percent two years ago, and it's been steadily climbing ever since to the point where last month we were at 50 percent of our sales were vinyl."

While Insound deals mainly with today's current bumper crop of indie acts, the company also deals in classic-rock vinyl that stretches back to the '60s (check out Insound's current back to school vinyl sale). The new Brian Wilson LP is there.

Insound also sells turntables and other audio equipment.

Check them out here: http://www.insound.com/index.php?from=5141

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