By Thomas Stenumgaard
We have written earlier about how we view the future of the music industry, and what role we think vinyl will play in that future. So today we have been searching around a little bit to see what has been written about vinyl in the media lately. Below is a short wrap up of what we found:
CNET News.com- Making vinyl records the old-fashioned way. According to Jay Millar, the marketing and sales manager for United Record Pressing, it has everything to do with the emergence of Apple's oh-so-ubiquitous MP3 player.
"It really started picking up when iPods started coming onto the scene" Millar said. "Everything got so sterile with digital that people were not spending time" with the physical manifestation of their music.
http://news.cnet.com/8301-13772_3-9977878-52.html
Rollingstone - Vinyl Returns in the Age of MP3 - LP and turntable sales grow as fans find warmer sound in classic format.
There's also something less technical lurking behind vinyl's mini-renaissance. Whether it's inspecting a needle for dust or flipping the record over at the end of a side, LPs demand attention. And for a small but growing group, those demands aren't a nuisance. "There's nothing like putting the needle into the groove of a record" says country singer Shelby Lynne. "It's about as real as you can get. You got your vinyl, your weed, your friends, and while you're rollin', they're pickin' out another record. We're all taking music for granted because it's so easy to push a button. I mean, come on music should be fun.
http://www.rollingstone.com/news/story/20947918/vinyl_returns_in_the_age_of_mp3/print
CNN.com/US - Retailers giving vinyl records another spin
But it's not just about the sound. Audiophiles say they also want the format's overall experience the sensory experience of putting the needle on the record, the feeling of side A and side B and the joy of lingering over the liner notes.
"I think music products should be more than just music," said Isaac Hudson, a 28-year-old vinyl fan standing outside one of Portland's larger independent music stores.
http://edition.cnn.com/2008/US/06/10/vinyl.records.ap/
We are convinced that the vinyl format will have a strong position in the future and the statistics show that the sales are increasing steadily. One of the reasons why we think so is of course the reasons laid out above. Vinyl offers a different context. A second reason, which we believe is important is that even if artists can record and publish their music on the Internet almost for free there will still, to some extent, be a need for putting out something physical. Since releasing something physical entails some kind of investment it also means that there is some kind of risk involved. We believe that artist will need to be willing to, to some degree, take that risk.
About the Author- Nylvi co-founder Thomas Stenumgaard writes about vinyl records and the future of the music industry. A new social marketplace for buying and selling vinyl records. For more information check out www.nylvi.com
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