What can entice consumers to buy a new copy of something they already own, never cared about, or were too young to buy in the first place?
The folks who release music reissue packages believe bells and whistles are the answer. Today is the second annual Record Store Day, a celebration of independent music merchandisers, and shoppers will find remastered, remixed, super-sized, bonus-boasting editions of vintage albums in elaborate multi-disc packages and simple, straightforward vinyl releases.
Many share a common time frame: 1988-1996. Return visits to albums by Pearl Jam, the Beastie Boys, Radiohead, Green Day, Sinead O'Connor, Lenny Kravitz, Beck, and others seem to signal that the time to reappraise - or re-sell - the alt-rock revolution is upon us.
"There's a bit of a 20-year rule in pop culture," says Billboard executive editor Rob Levine, who points out that folks who graduated from college two decades ago are now ripe to get nostalgic. "Now you have this resurgence of interest in the kind of Lollapalooza culture, for lack of a better word."
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